DIGITAL PRODUCER (SOCIAL MEDIA)Position Summary: The Digital Producer Executive is responsible for the development and execution of the Channels social media strategies. They work under the supervision of the Social Media Manager, the account management team, and the social media knowledge expert to identify opportunities where social media can help accomplish a Channel business objectives and create plans to activate on those opportunities. The Digital Producer executive works to stay up to date on relevant social media trends, learns content creation best practices, thinks creatively, and knows how to measure their own performance. Candidates should be highly motivated, disciplined, and able to work without constant supervision.
Duties Include:
· Manage day to day social media activities on Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, and/or other social channels for assigned channels.
· Develop social media strategies for assigned channels, including identification of key business needs, target audiences, and messages, and how social media can be used to address those needs.
· Create monthly calendars based on those strategies, manage the scheduling of content, troubleshooting, and publishing to all social media channels.
Generate original content, including capturing photographs, writing copy, and performing basic graphic design and creative functions (e.g. simple video editing, creation of gifs, etc.)
Moderate assigned social pages and perform customer-service functions per company and industry best practices and standards
Ensure adherence to all brand, regional, company, and platform guidelines, policies, and procedures
Coordinate regularly with account management, social media champions and leadership, and social media knowledge experts to ensure alignment of strategy and adherence to best practices
Measure progress, interpret results, and report on social media KPIs. Make strategy recommendations/adjustments based on report findings
Create social media amplification/media plans for content with brand and regional teams Create social media ads on multiple social platforms, including the development of creative and copy, trafficking ads, measuring performance and ROI, and reporting on results.
Stay up-to-date on industry and platform trends and best practices
Use social media listening tools to identify trends, surprise and delight guests, engage with guests, source UGC, perform service recovery, and more.
Be proficient in platforms such as Expion, Hyp3r, Facebook Business Manager, Slack, Datorama and others.
